the 'smart': car project of the swatch group ltd. & daimler-benz

a concept study of the smart, as already presented in 1996
the smart, a new mobility concept, was build by mcc: a joint-venture of the swatch group ltd. and daimler-benz.
during the project, swatch sold 31% of their initial 50% of shares. in december 1998 the swatch group ltd. sold all their shares in this joint-venture finally... remarkably enough, for the consumer the smart is still 'a swatch-car'

some characteristics: a 2,50 meter car, in vivid and bright colours, to bring at maximum 2 people from point a to point b...
there's a lot to tell about this small car, you'll find more information at the smart-site

photo's on the left: the 'almost' final smart, which you can drive yourself since the 1st of october 1998...
in the netherlands, the smart is sold from a small number of smartcenters.
in august 1996 already, in the spanish sierra nevada i saw 4 smarts driving their testrides... i took some photographs at which you can take a look on the left.

those pictures were published in a major dutch car-magazine, called 'autoweek', in september 1996. on the left you'll find a small picture of that page. the title 'smart op vakantie' means 'smart on holiday' (which refers to my holiday in spain)



© 2003, winfred de ruijter, drunen - the netherlands / webdesign vincent leemans & winfred de ruijter